A Truth Central Study from McCann WorldGroup Canada conducted in partnership with Ipsos 2018
The study is an exploration of the changing conversation around women in Canada today â how they are shaping change and how this change is shaping everything around us.
Women are at the heart of cultural debate here in Canada and globally. While strides have been made towards equality in all areas, gaps and unknowns remain. This uniquely Canadian initiative will provide women and men the opportunity to share how gender affects their state of mind, and ultimately, their choices as consumers.
This initiative will help brands define their role in a rapidly changing landscape, and guide businesses to new growth opportunities through a stronger connection with female consumers.
of women believe we donât have gender equality in the workplace
of men believe household chores are shared
of women believe they do all the work alone
of women feel their lives are fuller after 50
of millennial women believe there are too many gender stereotypes in advertising
of millennial parents are raising Gen Alpha to be gender neutral.
The Truth About Canadian Women: The Full ReportOctober 11, International Day of the Girl
with women and men across Canada
with leading Canadian marketers and women shaping change in Canada today
with Canadian women who are leaders in their own communities, choosing or rejecting your brands every day
with women of influence across Canadaâs key cities, tackling one topic at a time
If you have any questions or would like a presentation on this or any of our other topics in our Truth Central series, please contact
Â©2018 McCann Worldgroup Canada. All rights reserved. This report or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of McCann Worldgroup Canada.